There has been tons of buzz lately over the “Social Graph”: an atrocious misnomer (won’t get into why) which is used by Mark Zuckerberg to mean “the data which represents all of a user’s social connections”. Facebook is getting a $10 billion to $15 billion valuation because they “own” this graph, search and the entire world of developers is supposed to be forced to bow and write all future social web-applications as facebook apps.
While I would still consider it a decent investment in Facebook at this point because they have this data locked down, I cannot support this tyranny. It is not only intuitive, but now also the general internet consensus that users own their own data.
So what on earth are we to do? Free the data! Brad Fitzpatrick of LiveJournal/OpenID fame and David Recordon who worked with Brad on OpenID stirred up this whole movement in Brad’s widely cited braindump. They laid the groundwork for an uncentralized set of tools to use microformats and clever spidering to figure out a user’s ownership of several accounts from a single place and calculate all of their friendships to find missing links. Missing links would be for example, if you have someone in your gmail contact-list and as a facebook friend, but you don’t follow their twitter account.
I’ve been involved in the conversation a bit, and as I’ve mentioned before, I think that not just friendships, but other data is an equally important part of a user’s data, and they need to own that too.
Right now, the users’ data is spread throughout many silos: their photos in Flickr, their blog posts on wordpress, etc.. This is a major limitation and is starting to get on people’s nerves. As of right now, there is no ï¿½bersilo where a user can sync up their info and social connections.
The solution? A commercial, but completely open site which lets a user aggregate all of their frienship data AND all of their other data (photos, videos, blog posts, tweets, bookmarks, etc.). This data can then be pushed to other networks on the demand of the user. Furthermore, the user can export all of this data in a standard format and just up and leave the site if they don’t like how they’re being treated. Beyond that, new social applications will be able to implement an API that can pull the user’s data down for them (only with their permission of course).
Side note: I bounced this idea off of Brad Fitzpatrick who said I should “go for it”… there really is no conflict of interest in being a commercial site in an open endeavor.
This solution would have to exhibit several traits:
- No compliance required – to be useful, this tool has to work with the most popular networks, even before they explicitly open their data through APIs. Since users are accessing their own data, this doesn’t violate ethics or terms of service… it just takes more code to accomplish this.
- Extensibility – it has to be easy to add an arbitrary amount of new networks even if the site doesn’t have any idea what these networks are. Likewise, it has to be equally easy to add new types of data. For instance, tweets were a new concept… the system has to be able to sync up with entirely new types of data seamlessly.
- Portability – it’s the problem we’re here to solve, so obviously this tool can’t lock down the data. It has to go to absurd lengths to make sure the data can be moved around easily.
- Clarity – everyday users don’t know what all this “social graph”, “XFN”, “FOAF”, “microformat” talk is. The tool has to be extremely easy to comprehend for all users, not just ï¿½ber-geeks and technocrats.
- Privacy & Control – the user has to be the one in control of the data. Not the tool… not the social networks accessing this ubersilo… the user. They have to control what goes where, and they need to be able to easily control how this data will be accessed on other sites.
Sounds pretty sweet, huh? Well I’m not one to sit back and watch an important fight from the sidelines… I’m going to have to do something about this.